Bold Text for Captions: A Simple Formula
The caption formula
- Bold hook (first line)
- Plain text story (1โ3 lines)
- Bold CTA (final line)
Example:
๐ก๐๐ช ๐๐๐จ๐ก๐๐
Today weโre sharing the new update.
๐๐๐ก๐ ๐๐ก ๐๐๐ข
Table: Caption patterns
| Pattern | Bold line | Example |
|---|---|---|
| Hook + Tip | Hook | ๐ง๐ข๐ฃ ๐ฏ ๐ง๐๐ฃ๐ฆ |
| Hook + Story | Hook | ๐ ๐ง๐๐ฆ๐ง๐๐ ๐ง๐๐๐ฆ |
| Hook + CTA | CTA | ๐ฆ๐๐ฉ๐ ๐ง๐๐๐ฆ |
Copyโready caption templates
Template 1
๐ง๐ข๐ฃ ๐ฏ ๐ง๐๐ฃ๐ฆ
Hereโs what worked this weekโฆ
๐ฆ๐๐ฉ๐ ๐ง๐๐๐ฆ
Template 2
๐ก๐๐ช ๐๐ฅ๐ข๐ฃ
Details in the post below.
๐๐๐ก๐ ๐๐ก ๐๐๐ข
Template 3
๐ช๐๐๐ง ๐๐ข๐ฅ ๐๐ง
This one surprised me.
๐ฅ๐๐๐ ๐ ๐ข๐ฅ๐
Caption tips
- Keep bold lines under 8 words
- Use one bold style only
- Add spacing between sections
- Avoid bolding hashtags
FAQ
Q: Should I bold the whole caption?
A: Noโbold only the hook and CTA.
Q: Whatโs the best bold style for captions?
A: Bold sansโserif is usually the most readable.
Q: Can I use bold in comments too?
A: Yes, but keep it short.
Final tip
Think of bold as a headline: use it to frame your message, then let the body text do the rest.